Campaigns - Zevari Docs
Build fixed or living multi-step outreach campaigns with continuous enrollment, per-lead personalization, approvals, pacing, and progress tracking.
What a campaign is
A campaign is a multi-step outreach motion around one goal. Types include warm-up, outreach, content, and custom. Each step is one action - view a profile, react to or comment on a post, send a connection request, send a message, or send an email - and steps run in order with an optional delay.
Fixed and living enrollment
Use fixed enrollment when the campaign is a reviewed list. Use continuous enrollment when the campaign should stay open and keep accepting qualified leads over time. Existing recipients keep their timers; adding a new lead does not reset the campaign or move anyone else backward.
Per-lead personalization
A lead can inherit the campaign's shared sequence, carry its own approved message text for specific steps, or use a different ordered sequence entirely. Complete personalized additions can be approval-staged for active fixed or continuous campaigns without pausing.
Run it
Activating a campaign is approval-gated. New living-campaign additions follow your approval policy and can use Autopilot when eligible. Active continuous campaigns accept shared-copy additions in one call. Active fixed campaigns require pause-first for shared-copy additions; complete personalized additions can be approval-staged for either mode without pausing. Statuses: draft, active, paused, completed, failed.