Campaigns - Zevari Docs
Build fixed or living multi-step outreach campaigns with continuous enrollment, per-lead personalization, approvals, pacing, and progress tracking.
What a campaign is
A campaign is a multi-step outreach motion around one goal. Types include warm-up, outreach, content, and custom. Each step is one action - view a profile, react to or comment on a post, send a connection request, send a message, or send an email - and steps run in order with an optional delay.
Fixed and living enrollment
Use fixed enrollment when the campaign is a reviewed list. Use continuous enrollment when the campaign should stay open and keep accepting qualified leads over time. Existing recipients keep their timers; adding a new lead does not reset the campaign or move anyone else backward.
Per-lead personalization
A lead can inherit the campaign's shared sequence, carry its own approved message text for specific steps, or use a different ordered sequence entirely. Complete personalized additions can be approval-staged for active fixed or continuous campaigns without pausing.
Run a campaign, a sequence, or a single action
A campaign runs one plan, built once and applied to everyone enrolled. Outside a campaign you can run a sequence (a few steps for one person, no campaign needed) or a single action: one step, now, such as a like, a comment, an invitation or a message. Sequences and single actions are listed on the Activity page. All three count toward your safety limits, stay on the lead's history, and are checked for collisions with active campaigns.
Run it
Activating a campaign is approval-gated. New living-campaign additions follow your approval policy and can use Autopilot when eligible. Active continuous campaigns accept shared-copy additions in one call. Active fixed campaigns require pause-first for shared-copy additions; complete personalized additions can be approval-staged for either mode without pausing. Statuses: draft, active, paused, completed, failed.