Targets and Lists - Zevari Docs
Build and organize target lists. Targets flow into campaigns and move through pipeline statuses.
What a target is
A target is a lead in your Targets table, with name, company, status, ICP fit, pipeline, and last-seen. The table fills as your campaigns discover and research people.
Pipeline statuses
Targets move through statuses: discovered, researched, qualified, warming, connected, replied, converted, disqualified.
Lists
Save targets into lists with a member count and last-updated date; search, remove members, or delete a list. Targets feed campaigns by enrollment - you cannot add to an active campaign, so pause it first.